Challenge

East Green is an established Suffolk company, which has for thirteen years provided property maintenance to farms, developers and householders. Headed by Robbie Gawthrop, East Green has recently branched out into green energy, and is now offering a wide range of energy systems.

Our challenge was to develop the whole brand to encompass the new direction.
This stage of a company's life is always so important, and current clients must still feel nurtured whilst new markets are developed. In addition, the heritage of property maintenance acted in strong support of the energy systems provision.

Process

Our ID development used graduated tints of greens and blues to unite 
the different business areas whilst offering each of them independent 
strength.

We developed these first on their website,  www.eastgreen.co.uk, after which
we developed stationery and other  printed marketing materials.

All print materials are produced on recycled stock using vegetable inks.

Result

The result of this is a visually appealing suite of materials which  
enhances East Green's image, gives their team increased pride in
the company, and makes a clear statement of their new offerings.